input: [High Road] Business sections of the broadsheets, financial newspapers and magazines, trade journals, professional bodies' in-house mailing lists, industry events [Low Road] Partner with other players in the industry. Pay them to recommend your product to their list, carry your guest blog post, interview you. Start an affiliate program and give other MMO merchants an opportunity to make money if you make money. Don't worry about product quality. Concentrate on the conversions and funnel [0] 
output: How To Reach Customers