input: [High Road] An in person pitch at business meetings, stalls at exhibitions, guest speaker at professional organisations' annual events [Low Road] Long sales letter, squeeze page, free pdf to build your list so you can extract more revenue by cross selling other MMO schemes. Target the SERPs via linkbuying, doing articles in UGC sites, creating videos in YouTube to try and capture as many slots on page 1 of Google as you can. [0] 
output: Presentation