input: [High Road] Sophisticated. Grammatically correct. High editing quality. The language, jargon and buzzwords of the corporate world. [Low Road] Keep it simple. The odd grammar or spelling mistake may not be noticed and even if it is your customers won't mind - to them it's the message that's important, the upbeat tone, the encouragement. Talk like a pal, use colloquialisms, it ain't going to cause no harm. [0] 
output: Language